When we started our journey to EMO Milano a good five weeks ago, we were full of expectation but also a little nervous. As the most important international event of the year, EMO was a big highlight in our calendars. But would the fair succeed in building on the great successes of previous events under the current general conditions? And would the spark be transferred to visitors despite restrictive safety measures and distance regulations, and would EMO become the magical world of metalworking as hoped?
As soon as we entered the exhibition grounds, we knew that our worries were unfounded. Admittedly, the trade fair was smaller than usual because numerous exhibitors and guests had not been able to attend due to international travel restrictions. But the joy of finally being able to make personal contact again and look business partners as well as old companions in the eye was tangible throughout. Chance encounters in the aisles, a well-attended Speakers' Corner and halls packed with world firsts and state-of-the-art machines – EMO offered everything that makes a successful trade fair. Thus, the exhibitors unanimously reported a successful event and around 60,000 visitors filled the halls.
EMO Milano thus not only brought back memories of good times before the pandemic, but also pointed the way to the future: after a two-year break, the demand for trade fairs is great, among exhibitors as well as customers.
In addition to a review of EMO Milano, we therefore also want to offer you an outlook in this newsletter:
- both to EMO Hannover in September 2023,
- METAV, which will start in Düsseldorf from 8 to 11 March 2022 as the industry's first major trade fair in Germany.