Healthy outlook for upcoming edition of FIMMA –Maderalia
- More than 200 companies have already booked their exhibition space at the next edition of the fair, scheduled to run from 29th March to 1st April 2922 at Feria Valencia.
- FIMMA – Maderalia is intensifying its marketing in response to strong demand from the various segments of the industry, which are keen to exhibit at an event that was not able to take place in 2020 because of the pandemic.
- The biennial show has also completely re-vamped its website and has digitalised the services it offers to exhibitors and visitors in order to make it easier for them to attend next year’s event at Feria Valencia.
Valencia, 15th November 2021.- FIMMA – Maderalia 2022 is forging ahead. With five months still to go before the fair takes place, from 29th March to 1st April at Feria Valencia, the International Fair for Materials, Technology and Components for Furniture Manufacturing, Interior Design and Contract Projects has already stimulated considerable interest amongst the industries concerned: there has already been strong demand for the exhibition spaces being marketed.
Indeed, as of today, FIMMA – Maderalia has confirmed that more than 200 companies have already booked themselves a space. These include both Spanish and international companies, that will be offering tools, machinery, technology, components, board, and coverings, amongst many other products. All are leading operators in their respective sectors and have welcomed the return of the industry’s foremost biennial fair following FIMMA – Maderalia’s cancellation in 2020 due to the pandemic.
The fair is now returning at full strength and against a backdrop of the health situation becoming normal again and international contacts being re-established, and in a broader context of strong growth in the industry fuelled by high demand for services such as refurbishment and fitting out of homes and other environments.
“Trade fairs are the image and reflection of an industry and are needed now more than ever. We all need to bring our information up to date and that is why the dual purpose of fairs – as sales instruments first and, secondly, as meeting points and sources of information – is set to become even more relevant,” explains Miguel Bixquert, director of the two events.
New features to mark the industry coming together again
Even though it will be taking place in the wake of previous success, Fimma – Maderalia 2022 will be refreshing certain elements of its content to ensure that, as a showcase, it reflects the industry’s current needs. It will therefore be featuring a stronger representation of the new materials and components that have appeared over the last few years and have become established as a key part of the industry’s development.
Technological advances will also be a major feature of FIMMA – Maderalia’s offering, both as regards to Industry 4.0 and the launch of different digital platforms that optimize and improve the efficiency of the furniture manufacturing and wood processing industries. Commitment to and investment in sustainability and the environment will as a result be one of the cornerstones of a significant part of the offering on show.
Commitment to digitalization
FIMMA – Maderalia has also taken a step forward in terms of digitalization by re-vamping its website. With its more modern, improved design, the content has been re-structured to make navigating the site easier and reflect users’ needs.
As a result, all services relating to booking stands, booking space and obtaining tickets are being digitalized, as are those that revolve around relations with customers, exhibitors and visitors. The fair has already been incorporated into Feria Valencia’s new Official APP, which is available on Android and iOS platforms and will provide all the information visitors may need to come to the fair.