Mexican architect Joaquín Homs
Mexican architect Joaquín Homs leads the flagship experiential project of Feria Hábitat València 2026, an immersive installation conceived as a “universal hotel” where “nature, emotion, architecture and contemporary design” converge.
The proposal will be located in Pavilion 6, next to the new 360 by Cevisama 360 by Cevisama area, and is structured as a circular journey hosting different rooms designed by prestigious studios and designers, equipped with leading ‘made in Spain’ habitat brands.
València, 27 May 2026.- Feria Hábitat València 2026 will once again create an experiential setting around design, architecture and new ways of living with the launch of a new edition of ‘Hotel Hábitat 2026’, the major conceptual and immersive project of the upcoming edition, which this year will be led by the acclaimed Mexican architect Joaquín Homs.
The initiative also marks the international consolidation of the Hotel Hábitat project, which after proposals developed by Héctor Ruiz in 2024 and Tomás Alía in 2025, now evolves towards a global perspective on new ways of living, feeling and inhabiting spaces.
Far from being conceived as a simple exhibition space, Hotel Hábitat 2026 is born as an architectural and emotional reflection on the contemporary act of dwelling. The project proposes the creation of a “universal hotel, a place capable of simultaneously belonging to the sea, the mountain, the desert or the city, where different cultures, landscapes and ways of understanding contemporary life converge”, according to Homs’ studio.
Inspired by the ancestral idea of the “navel of the world” —the symbolic point where sky, earth and underworld converge in numerous ancient cosmologies— Joaquín Homs builds a space conceived as a centre of connection, balance and awareness. A place where architecture ceases to be merely form and becomes a sensory and emotional experience.
Spanning nearly 550 square metres, the project will offer a 360-degree vision of a new way of living: more conscious, more human and deeply connected with the surroundings. Visitors will be invited to experience the space through their senses — to listen, touch, observe and perceive architecture through emotion, not just aesthetics.
The architectural proposal will unfold from a broad white atmosphere layered with natural materials, mineral textures, sands and woods in warm and organic tones. Spatial continuity, human scale and material honesty will shape the journey through an installation conceived around calm and contemplation.
At the heart of the pavilion, a pond and a central garden will serve as the emotional core and inner breath of the project, creating an oasis of serenity within the bustle of the fair. Rising above this landscape, a large vertical element in cobalt blue will emerge, conceived as a visual and spiritual symbol of the connection between earth and sky.
One of the most striking elements of the route will be a large wall built from blocks of natural straw. Beyond its sculptural power, this intervention seeks to “activate the visitor’s sensory memory through the texture, aroma and warmth of the material”. Straw thus becomes an architectural statement about “sustainability, material honesty and the recovery of ancestral techniques and raw materials”.
Hotel Hábitat 2026 will also bring together different environments and spaces conceived by outstanding interior design studios and prestigious designers, all equipped with proposals from leading ‘made in Spain’ habitat brands with strong international reach. The result will be “a great collaborative project where architecture, interior design, furniture, lighting, materials and design will converse around a single idea: redefining how we want to live in the present and future”.
The project will occupy a strategic location in Pavilion 6 at Feria Valencia, next to the new 360 by Cevisama initiative and Salón nude 2026, with direct access from the North Forum and connected to the entire offering of Hábitat, Textilhogar and Espacio Cocina SICI 2026. A prime location for a project set to become one of the great experiential icons of the 2026 edition.
Joaquín Homs is a Mexican architect and designer with more than 42 years of international experience in architecture, interior design, and contemporary design. Trained at the University of Guadalajara, he has developed more than 1,500 residential, tourism, and corporate projects for major groups such as Grupo Vidanta and Grupo Mayan in destinations including Riviera Maya, Los Cabos, Cancún, and Punta de Mita.
His work is defined by creating sensory spaces that are emotionally connected to their surroundings, where architecture, landscape, light, and materiality interact to generate unique experiences. Among his most notable projects is the conceptual interior design of the first permanent Cirque du Soleil theater outside Canada, developed for Vidanta in Riviera Maya.
He has also developed an acclaimed international furniture design line with Point 1920 and has participated in projects and pavilions for the Milan Furniture Fair. His career has been recognized on various international architecture and design platforms and in publications across Europe and the United States. He currently leads his studio in Guadalajara, Mexico, where he continues exploring new ways of living through an architecture based on emotion, experience, and the human connection with space.
Feria Valencia will host, from September 28 to October 1, 2026, the joint celebration of Feria Hábitat València, together with Textilhogar, Espacio Cocina SICI, and the new initiative 360 by Cevisama. This will be a major comprehensive and multisector event centered around habitat-related sectors, with strong international appeal among profiles such as large-scale distributors and operators in the contract sector. The initiative is expected to exceed 110,000 m² of exhibition space with nearly 1,500 exhibiting companies and brands.
