Новое на международной технической выставке 2019 года в Болгарии

THE NEW IN THE INTERNATIONAL TECH FAIR 2019

23-28 SEPTEMBER 2019, Plovdiv, Bulgaria

WWW.tech.fair.bg

NEW CONCEPT

It involves application of die best of the previouss experience, combined with current business trends and modern methods of communication.

We have restructured specialized exhibitions will the International Technical Fair in five major areas:

MACHINE BUILDING - machinery; technology, robotics, automation
STROYTECH - construction equipment, electrical engineering, materials, tools, technologies
AUTO CITY PLOYDIV – cars, transport and equipment
INFOTECH –information and digital technologies
ENECO – energy, ecology, chemistry; water management

This will bring together companies working in industries that complement each other. More professionals will be attracted to find complex solutions.

NEW VISION

The modern new vision of the business forum and the individual specialized exhibitions will raise the interest in the event in order to form an active business audience.

NEW MARKETING

In the concept of modernization we will focus on the digital tools for presenting the International Technical Fair and its participants. A Larger online presence of the event and exhibitors will be achieved among target groups with a different business profile.

Large advertising and PR campaigns in Bulgaria and Europe through a communication mix:

Digital advertising – Facebook, Linked In, Google, Blog of International Fair Plovdiv;
Live streaming on the Internet;
National,regional and specialized media - printed, radio, television, online editions - 83 in total;
Outdoor advertising - major roads and large regional canters.
Market opportunities for participants:
Opportunity for product positioning in the blog of the Fair and in press releases;
Online ads on social networks and the exhibition site - interviews, articles and news;
Various advertising positions at the fair complex during the exhibition;
Assistance and media coverage of conferences and seminars organized by exhibitors.

NEW INITIATIVES

Week of Digital technologies in lnfotech

"D-Tech" brings together thematic events in the field of telecommunications, informatics, digitization, navigation and telematics. The event includes more than 20 conferences, master classes with over 250 lecturers. Various topics will be discussed: the transformations in business, digital marketing, hacking and protection from it block chain, logistics, online communications, digitization in commerce retail and other topics related to the digital future.

Main benefits for participants:

Exhibitors will be able to present themselves to a target audience;
Visitors willlearn about thelatest trends,see products fromleading companies,find practical solutions.

Special Business Edition of "Auto City Plovdiv"

It focuses on the presentation of models with different uses in the field of trade,services, small and medium enterprises, industry - jeeps,pickups, vans, buses, etc. The test drive zone will demonstrate the technological features and advantages of the cars.

The mainbenefits for the participants: