“Play Bigger”was the bold new theme for the 2025 edition, inspiring the furniture supply chain to think beyond limits.
Centredaround the theme, the fair served as a powerful showcase of global synergies, offering a dynamic blueprint for the future of the furniture industry.
As Asia’s premier trade platform for the upstream furniture manufacturing industry, the exhibition brought together over 1,500 exhibitors from nearly 30 countries, spanning an impressive 180,000 square metres.
Together, they showcased cutting-edge technologies, premium hardware, innovative materials, high-performance fabrics, sustainable adhesives and engineered panels, demonstrating the full spectrum of next-generation furniture manufacturing.
* Selected brands in no particular order.
Source: Survey of exhibitors at interzumguangzhou2025, conducted by the organiser.
YiyunTao, Love Home Fabrics, Vice President
"This is a highly professional trade fair specifically focused on home furnishing materials.
That's why we've been attending interzum guangzhou since 2004."
Sebastian Springer, BECKER, Managing Director(CSO)
“We have been at interzumguangzhoufor many years. It's particularly important because we can meetall major players from Asia and Europehere. Since we are one of themain suppliers intheindustry, it is a very important event for us.”
Andrea Komadina, Freud, Head of Sales Asia Pacific
“It is definitely an important exhibition, especiallyfor the woodworking industry.
So it's key for us to attend, exhibit, and showcase our cutting solutions here at interzumguangzhou.”
94% Exhibitors expressed attention tosmart homesand innovative materials.
Source: Survey of exhibitors at interzumguangzhou2025, conducted by the organiser.
Driven by the dual forces of AI advancements and carbon neutrality goals, the furniture manufacturing industry showcased three pivotal trends at this year's exhibition:
These breakthroughs not only validate the sector's shift toward intelligence, eco-efficiency, and scenario-driven design, but also underscore the fair's capacity to converge global cutting-edge expertise, positioning it as a catalyst for industry-wide evolution.
Held alongside the second phase of the China International Furniture Fair (Office and Commercial Space), the event welcomed 220,932 trade visitors, making a 2.68 % increase compared to 2024.
Among them, overseas visitors grew by 3.66 % year on year, setting a new benchmark for international engagement.
“Which industry is your company in? (Multiple)”
Source: Survey of visitor at interzum guangzhou2025, conducted by an independent market research institute.
This year’s edition served as a powerful showcase of global synergies, with strong backing from the European Federation of Woodworking Machinery Manufacturers (EUMABOIS). Exhibitor delegations from Germany and Turkey, along with organisationssuch as the American Hardwood Export Council (AHEC), American Softwoods, Quebec Wood Export Bureau(QWEB), and the Malaysian Timber Council(MTC), returned in large numbers.
Additionally, delegations from the Malaysian Furniture Council (MFC), Rede PRÓ (Brazil), and various chambers of industry from Guangdong province also attended and firmly endorsed the trade fair’s forward-thinking technologies, product diversity and unrivalled networking potential.
